Behind the Headlines with Energy Voice

Yesterday’s North East Comms Group event gave attendees a rare glimpse behind the headlines with Energy Voice editors Erikka Askeland and Mark Selby. The session pulled back the curtain on how the UK’s leading energy media platform continues to grow its reputation for breaking news and deep insight across the sector.

Key Takeaways

• Data-driven, but beyond clicks – It’s not just about traffic; engagement and time spent with a story are what really guide editorial direction.

• Quality over quantity – Well-crafted, intelligent content always takes priority over sheer volume.

• Staying loyal while expanding – Energy Voice is building its presence in regions like the Humber and Teesside while keeping the North Sea audience at its heart.

• Energy transition stories resonate – Thoughtful opinion pieces and longform features are performing strongly with readers.

• Format with purpose – Whether newsletters, video, or explainers, the message was clear: be platform-agnostic, but always intentional.

Why It Matters

For communications professionals, the insights highlight how important it is to respect the reader’s time and deliver value-driven content. With a global audience of 2.3 million professionals and the spotlight of Offshore Europe approaching, Energy Voice continues to demonstrate why it punches above its weight in the energy media landscape.

Keep an eye out for more updates from the North East Comms Group on upcoming events.